Sheehy Strategy Group
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Digital Advocacy Services

Maximize Your Impact

Digital Tools & Strategies

Facebook, LinkedIn, Twitter, YouTube, and other social media platforms have permanently changed how political advocacy gets done in California and around the nation. If you are going to influence the California Legislature, you should be active on Twitter and have your issues properly framed for that platform. Today, social media accelerates reactions by elected officials and regulators to critical cultural, social, and legal developments in California and across the United States. Issues only go “viral” on social media platforms.

Sheehy Strategy Group understands that there will always be a need for “traditional” lobbying services where face-to-face contact with legislators, regulators and their staff is crucial to successful persuasion and advocacy. But California is large and complicated, and if you are not fully leveraging digital advocacy tools and strategies, you are at a disadvantage and will be left behind. Our Capitol-insider relationships give us the expertise and ability to know exactly who to reach, how to frame your issue, and what points to leverage for maximum impact and effectiveness.

There is no better way to quickly frame public opinion to promote or push back on legislative issues you care about than utilizing social media platforms and digital advocacy tools. These tools are also being used to draw more attention to public agencies and their regulatory overreaches making it easier to change bad regulations or stop them altogether.

Experience

Sheehy Strategy Group has a rare combination of decades of experience in state and local government affairs as well as public relations experience that shapes legislative campaigns and influences decision-makers. Whether your issues are legislative, regulatory, or even influencing state procurements, your objectives are backed by more than 40 years of state government affairs, communications, and political expertise.

Approach

Sheehy Strategy Group uses traditional lobbying along with social media, paid advertising, issue videos & podcasts, specialized websites, and other communication channels to:

  • Directly engage elected officials, staff, and stakeholders on social media channels that they follow regularly.

  • Amplify stakeholder and decision-maker engagements to pass or defeat legislation.

  • Create third-party validation through independent websites and inoculate from targeted political attacks from various umbrella organizations.

  • Build a positive narrative surrounding your issues while pushing back on political threats.

  • Strengthen your hand and negotiation leverage on legislation and proposed regulations.